Facebook has launched Lifestage; a video-centric social app designed for high school students younger than 22.
If you’re younger than 22 years old, you’re part of the ‘Snapchat generation’; a segment Facebook is incredibly intent on capturing. While its offensive against that certain esoteric, yellow, dog-filter-inducing app began with Instagram Stories, the company isn’t done yet; its newest foray is Lifestage, a video-centric social media app aimed squarely at high school students.
Lifestage functions by signing new users up and encouraging them to capture your life through videos and selfies of your likes and dislikes; for instance, to build your profile, you’d be required to take videos of your best friends or begin a spontaneous one-man dance party on camera.
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In a similar move to how Facebook itself began, Lifestage will only show a user profiles of other teens which attend the same school or one nearby. Further, profiles from a particular school will only be unlocked should more than 20 students sign up.
The app was designed by 19-year-old Michael Sayman, who has worked at Facebook since he himself left school. Sayman was personally invited by Mark Zuckerberg to join Facebook’s app team.
Sayman defines Lifestage simply; citing that the app “looks back at the days of Facebook from 2004 and explores what can be done if we went back and turned the crank all the way forward to 2016 with video-first.”
The app is aligned with Facebook’s video-first strategy, and is presently available only on iOS devices in the United States. We’ll report back should the app launch outside of the country or on Android devices.
Read: Facebook‘s mobile apps could soon get Snapchat-style live filters
What are your thoughts on Lifestage? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
Source: Facebook
