With the overnight success of Pokemon Go, Professional Evaluation and Research has revealed the amazing online trends driving the success of the title.
If you haven’t heard of Pokemon Go by now, you’ve either been living under a rock, or have installed a content filter on your browser of choice. Either way, the zeitgeist surrounding the world’s largest augmented reality game has cemented it as an online sensation.
Now, Professional Evaluation and Research (PEAR)’s Content Division has detailed the amazing online virality fueling the success of the title through several proprietary database technologies. Established in 2011, PEAR is a media monitoring, research, content generation, training, and analysis company.
Read: How To: Download Pokemon Go on iOS and Android in South Africa
The game – which is yet to officially launch in South Africa – has managed to overtake many popular services in the United States.
Beating out Tinder
The Guardian reports that one of the first casualties in the wake of Pokemon Go’s virality has been Tinder; the game overtook the popular dating app in a record of total Android app installations in the space of two days.
The fact that the game – which hasn’t been privy to one single paid advertising campaign – achieved true real-life virility is a testament to the power of a latent fanbase.
Vox cites that Nintendo calculated its perceived audience market to mirror the pattern of consumers who played its other Pokemon titles, namely 2006’s Diamond and Pearl through 2012’s Black and White. Records indicate that Nintendo managed to maintain a key demographic during the passage of years.
Overtaking Twitter
The revelation is verified by the fact that the game has surpassed Twitter, as the easily succeeding the service’s 65 million active users following its launch.
Among users tweeting about the game on Twitter, users younger than 20 count for just 11.5% of all 8 million mentions of game, while users aged 21-50 account for a massive 88.2%. The gender split between tweeters has been recorded at 61% male, and 39% female; a close representation of Nintendo’s consumer base which originated from the first Gameboy title in 1996.
Similar Web reports that Android users – as of July 7 – opened Pokemon Go a record 43:23 times per day. That number overtakes the next highest contender – WhatsApp – which stands at 30:27.
APK Mirror is booming
Traffic sent to APK Mirror – a vendor from which the Android version of Pokemon Go can be downloaded from – spiked by nearly 597% over the period of a single day. On the 6th of July, over 4,500,000 sessions were recorded on the site.
Nintendo’s share price skyrocketed by 53%, adding over 7.5% billion USD to the company’s market value.
Read: 10 Pokemon Go tips and tricks for the budding Pokemon trainer
Listen in to Bandwidth Blog On Air, where we discussed the success of the game:
What are your thoughts on the amazing online and offline virality of Pokemon Go? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
