If Paris is the City of Lights, the Eiffel Tower is its brightest center – and during the Euro 2016 football tournament, it will be lit by social media posts.
Since its construction in 1889, the Eiffel Tower has captured imaginations around the world and has appeared in more than one romance film. Now, the tower will be lit by a passion of a different sort, as France is set to allow social media to determine the colours the Tower will be lit in.
While it would be easy to place a lucky football fan at the helm of the Tower’s controls, the lights will instead determine their colours through a dedicated social media crawl established by cellular carrier Orange. Read: The streets of Paris could soon be lit by bacteria
Orange will trawl through Facebook, Twitter, and Instagram to determine which football team’s supporters are most vocal; nations which acquire more hashtag mentions will hence set their team colours ablaze (figuratively, not literally) on Paris’ central attraction.
Orange has further offered that the most creative social media posts will be screened onto the structure.
To avoid any nasty mishaps, Orange has established a large team of moderators to strip trolls, malcontents and inappropriate posts from the stream. Further, the company has stated that it has established a blacklist of words that won’t count towards a country’s tally.
During the 2014 FIFA World Cup final, over 32.1 million Tweets were sent into the Twittersphere; meaning that the City of Lights could be very much brighter during the course of the Euro 2016 football tournament. Read: Airbnb helps Paris victims‘ families with free places to stay
What are your thoughts on France’s decision to allow social media users to set the colours of the Eiffel Tower? Can Orange successfully avoid a potential social media incident? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA