Fitbit unveils the Alta, its most fashionable fitness tracker

Following the release of the Blaze, the FitBit Alta is the second product released by the company this year and is focused on the intersection of fashion and utility.

Earlier this year we saw the introduction of the Fitbit Blaze, which blurred the lines between smartwatch and fitness tracker. Now, we have the Fitbit Alta, a new wearable that aims for both niche fashion and fitness wearable markets.
The Alta largely takes over from the Fitbit Flex, and bears a display which its spiritual predecessor didn’t enjoy. The Alta is capable not only of displaying fitness statistics, but further can show incoming calls, text messages and calendar alerts.
Read: Fitbit goes full-on smart, with the stylish Blaze
Much like the Withings Activite Pop, the Alta boasts workout recognition and can differentiate between a wide range of activities, including elliptical training, biking, running, and aerobic workouts.
The Alta is set for global availability this April, with pre-orders now open for $90 USD per unit. At launch, the unit will be availble with either silicone bands in black, blue, teal and plum for $30 USD, leather bands in graphite and blush pink for $60 USD, and finally stainless steel later bands will be available later this year for $100 USD.
What are your thoughts on the Alta? Be sure to let us know in the comments below!