Watch: Netflix's content executive discusses world domination
Ted Sarandos made some interesting comments on how Netflix targets original programming, shooting entire seasons without pilots and just how House of Cards became so popular
Netflix has experienced a meteoric rise over the past couple of years, taking on massive production houses with an endless list of streaming choices as well as creating award winning original content. After announcing their expansion into another 130 countries yesterday (including South Africa!) The Verge sat down with their content boss Ted Sarandos to find out a bit more about their plans for the future.
Yesterday’s announcement has opened the gate to billions of potential customers. Some of this growth will be held back by the cost, which will be roughly at parity with what it costs in the US, as well as lack of access to speedy internet in many of the new territories. But equally important will be figuring out what content works not just in New York and Mexico City, but Seoul and Nairobi and South Africa.
That is exactly where Ted Sarandos comes in. He is in charge of deciding which shows get made, and securing the deals that allow Netflix to distribute them on a global level. The Verge sat down with him at CES to discuss the future of television and where Netflix see themselves in this industry. He made some interesting comments on how they target original programming, shooting entire seasons without pilots and just how House of Cards became so popular.
Check out the interview below: