HTC and Under Armour have collaborated to offer the former’s first wearable device, the UA Band.
Nearly all the largest smartphone manufacturers have dipped their toes into the wearable realm; now, latecomer HTC has officially unveiled its first wearable, the UA Band, made in collaboration with Under Armor.
The UA Band is designed to be a lightweight wearable aimed at fitness enthusiasts, and packs in a small rectangular PMOLED display through which a user can track their heart rate, daily steps taken, sleep, or simply log exercise using touch control.
The Band includes a proprietary charger that connects via a magnetic clasp, and relays information through an app that will be available on both the iOS App Store and the Google Play Store.
Presently, HTC has yet to confirm any details regarding global pricing and availability, but is expected to retail for $180 USD in Northern America.
What are your thoughts? Would you buy HTC’s premier wearable, or rather purchase a well-known brand such as Fitbit or Jawbone? Be sure to let us know your thoughts in the comments below!