Not just satisfied by streaming older content or shows being created by the top producers, Netflix has established a successful business model where they create top quality, originally produced content exclusively to their streaming service. And it seems as though other companies want a slice of the action.
Top of that list is Apple, who has reportedly been in discussion with several Hollywood executives over the last few weeks, with a source close to Eddy Cue, Apple’s senior vice president of Internet Software and Services, stating that the Cupertino company is gauging interest from possible content producing partners. We are not sure whether Apple is currently interested in producing TV shows, movies or both. Reports also indicate that Apple made a huge bid to try and land the cast of Top Gear but eventually lost out to Amazon.
With Apple rumored to be announcing new Apple TV hardware at its upcoming event on September 9, it would make sense that the tech juggernaut would want to explore a new video content strategy. Rumors do suggest that the upcoming Apple TV will be getting its own streaming service with a live TV service also in the works. Maybe we will have some more info come September 9th, but don’t be surprised if Apple launches their own streaming service with original content in the not too distant future.
Source: TechRadar
Follow Jaco on Twitter: @Jaco_vdWalt
