Manufacturers seem to be trying anything to get customers to buy their products, and with good reason. The smartphone market is extremely competitive and in developed markets everyone other than Apple and Samsung has been struggling. This leads us to HTC‘s new initiative to lure customers away from their beloved Galaxy device.
HTC customers in the US no longer need to worry about cracking their smartphone’s screen. Yes, at this stage it is only available in the US, but it should soon be launched worldwide where HTC have a presence. The devices aren‘t going to be any less vulnerable, either; this is simply a ploy to get you to buy their phone and not worry about insurance costs on a flagship device. They will provide one free screen replacement at any point during the first six months of phone ownership (although they won’t replace the rest of the parts if its as busted as the pic above). Even though it is only valid for phones being bought from today, HTC is setting itself apart in a big way.
The screen replacement comes as part of HTC Advantage, a new initiative the company says “marks an enhanced focus and commitment to customers who select the best and want to keep it that way.” Aside from the one-time screen swap, Advantage also puts HTC’s commitment to software updates in writing, so consumers will have a clear understanding of how long they can expect new versions of Android.
HTC owners in the US will also be getting more cloud storage for free. HTC One Max owners will get 50GB of Google Drive storage for free, while the HTC One and One Mini will receive 25GB for free.
We feel these are great ways of setting yourself apart from a convoluted crowd. What are your thoughts?
Source: HTC
