MEF’s Global Mobile Consumer Survey was launched in December, and they have gone through the effort to re-mine the data to create this infographic that looks specifically at the emergence of “Mobile 3.0” – a new emergence that is charactarized by “Super” apps displacing traditional pay once models with subscription models like Netflix, as well as in-app purchases.
In addition to the growth of the super-app, there has been a shift down in terms of volume of goods purchased and a shift up in their value with mobile users migrating their spending on big ticket items from online and the high street to mobile. [MEF‘s 2013 Global Consumer Survey shows that the high spend threshold grew to 39 per cent in 2013 (up eight per cent from 2012) on items over $151].
To see the full infographic, see below:
Mobile 3.0 will also be discussed in a forthcoming MEF Webinar 14th January 2014, 1PM GMT where international analysts and journalists will join MEF‘s Global Chair, Andrew Bud, to discuss their thoughts and views on the mobile year ahead:
http://www.mefmobile.org/
