Popular Tequila brand Jose Cuervo has recently launched its new #PartyAnimals app, called Howl as a free download for Android and iOS.
Primarily aimed at instigators, the app gives people who know how to start a party the ability to let your friends know where you are, inviting them to join in at your favourite watering holes in South Africa.
The app is part of Jose Cuervo’s international, multi-platform “˜Who‘s In?‘ campaign, which celebrates its core consumers around the world. Incorporating a range of viral videos, alongside an international programme of social media activity, the campaign also represents Jose Cuervo‘s first foray into product design through the launch of Howl.
The app, built on the Foursquare API and using in-app SMS functionality, includes a number of interactive features:
- Foursquare API location check-ins.
- SMS messages sent to invitees to join the pack (including link to app).
- Push notifications for invitee to check-in once in the geo-fence parameter of the assigned location.
- Ability to share location through social channels including Facebook, Twitter and Foursquare.
- Pack leaderboards based on three categories rated by participants ““ speed, endurance, effort & loyalty.
- Profile shows the total amount of points and a break down by categories.
To get a feel of how the app works, watch the app walkthrough video below:
