Meet StoreYa.com, a leading social commerce platform designed for automatically importing web stores onto Facebook, having them fully customized to fit both the Facebook arena and the original brand’s look and feel.
StoreYa’s solutions are designed to take full advantage of Facebook‘s social features, as well as to add unique engagement and gamification tools in order to gain more fans, purchases and data.
As an official partner of all the major eCommerce platforms, StoreYa currently hosts thousands of merchants on its platform on a daily basis.
Bandwidth Blog chatted to the company about its background, motivation, challenges and of course any developments currently in the works.
Founded by Yariv Dror (CEO), Eyal Reich (COO) and Pavel Zaft (CTO) in 2012, the diversity of the founders‘ backgrounds enabled them to characterize, design, develop and market the platform in-house, beginning in a small garage in Tel Aviv, Israel a country that has become known as the “˜The Startup Nation‘. Based on the 2009 Start-up Nation: The Story of Israel’s Economic Miracle the book tells of the growing economy of the small country, having listed 63 companies on the NASDAQ at the beginning of 2009. More recently, community-based traffic and mapping app Waze made headlines when it was acquired by Google in June.
So where did the inspiration for StoreYa come from? Back in 2011 StoreYa COO Reich, who was serving as the VP of marketing for an American retail brand was trying to convert his Facebook community into paying customers. He then realized that he was attempting to get his fans outside of their comfort zone from Facebook into his store, rather than bringing the store‘s products to his fans on Facebook. StoreYa then became the solution for merchants wanting to do just that, bringing their merchandise to the fans and taking advantage of Facebook-commerce with an easy-to-use process.
During its inception, StoreYa managed to import online stores onto Facebook from all major eCommerce platforms in a simple 1-click-process which really eased the team’s lives when it came to marketing. Tools for the merchants to use inside their Facebook store were then added. The tricky part however, was encouraging the merchants to use the tools available – they all wanted the Facebook store, and they all wanted to boost their online sales using it, but having them put their time and effort into learning and using the new tools was a challenge.
To overcome this, StoreYa launched StoreYa‘s University (lessons received via email), a step-by-step eBook for this purpose, and a MonopolYa game helping to make learning the tools an enjoyable experience. These resources now offer huge added value for merchants.
As for the way it has been received to date, StoreYa has been greatly adopted by online merchants, all wanting their piece of Facebook commerce. With over 50,000 users on its platform, it seems that no one can give up on the huge arena of over 1 billion people. StoreYa believes that its seamless automatic import onto Facebook combined with a free plan and free trial for premium plans, make it impossible to resist.
Next up, having seen the marketing tools boosting Facebook store sales, StoreYa has decided to customize them to the original web stores in order to create unified social commerce cross-platforms campaigns. This will allow merchants to take advantage of social commerce prior to importing their store to Facebook and even assist them in increasing their Facebook fan base, so that once their store is imported onto Facebook, it has a solid base to work with.
StoreYa is also developing a mobile commerce solution designed to increase conversion for any online store.
For more about how StoreYa works, watch the video below:
How to import an online store onto Facebook using StoreYa from StoreYa F-commerce on Vimeo.
