Perk, the mobile app that lets businesses engage with and reward their customers while they’re in store has received a $80, 000 investment.
The investment comes from private investment firm Clifftop Colony. Based in Cape Town, Clifftop Colony focuses on developing and raising capital for private equity franchises, individual companies and venture projects.
Clifftop CEO Oliver Drews said, “œThe pools of entrepreneurial capital in South Africa are shallow and hence it is important for us to provide the right structure in terms of deep industry knowledge, investor relations and corporate governance right from the beginning.“
Perk founder Jess Green (watch the 2013 Net Prophet interview here) who feels great about the deal and has already used the connections provided by Clifftop on more than one occasion, says that, “Clifftop Colony have an extensive network and if I need support or connections then I can call them and they are able to phone the right people.”
As for future developments, Green reveals that Perk will be looking to apply the app in stores where they have been in a pilot phase after which, provided that businesses are satisfied, it will be rolled out to other out outlets.
Source: HumanIPO
