The app was launched in May of this year, by the Western Cape ANC as a means to communicate with the province’s youth ahead of the 2014 elections.
With its core youth market, 1 million active monthly user reach and cost effectiveness, Mxit was the ideal platform with which to launch such an app.
According to Mxit, the app produced some staggering numbers from enthusiastic subscribers during the campaign, pushing the app as a new entry to the number 10 spot on the Mxit Brand Index.
The infographic below illustrates these numbers providing insight into advertising generation, unique subscribers as well as its presence across various social networks.
Take a look below for these and more:
