Out of the world’s 5.3 billion mobile phone subscriptions, 70% of those are based in emerging markets with the African continent the fastest growing.
Africa as well as other emerging markets like Brazil and China offer significant opportunity in the mobile marketing space and the infographic below, created by Jana, illustrates this opportunity in detail.
It provides global GDP growth figures, percentage of mobile phone penetration, shows how the growth of emerging economies is fueling the expansion of the middle class, where and how much companies are spending on internet advertising and more.
Sources: saleschase.com, techtalkafrica.com
