Infographic: Survey reveals shift in how and why we look for jobs

“œFind a stable, solid job and hold on to it,“ seems to be the advice most of us were given by our parents. There‘s no denying that for the previous generation, the job market was completely different.
A recent survey conducted by Hiring Bounty, has revealed how vastly things have progressed since the old days. Greg Schneider, Managing Director says, “œThe survey, which primarily targeted the Finance, IT, Marketing and Media industries, has proven how far we have come. Of the respondents surveyed, 52% admitted to being very happy in their jobs ““ however, one in two individuals said that they would be willing to take a cut in salary should an amazing opportunity come their way.“
Schneider attributes this to a fundamental change in the way we view our careers. “œPeople are valuing intangible benefits over a massive pay check. An amazing career opportunity or a better lifestyle as a result of job perks such as flexible working hours, increased leave and a happy office environment are taking priority over salary.”
It is not only what we look for in a job that seems to be changing, but also how we find the job. The majority of respondents cited a referral as being the most effective method of finding a job. 25% still relied on traditional print advertisements, closely followed by online job portals. “œWhat is also interesting was that as many as one in 10 applicants have found their current position through social media, with the preferred method being a vacancy advertised by a company on its Facebook page,“ says Schneider. “œReferrals are also preferred in the cyber domain, with over one third of respondents stating that they are more likely to apply for a job that has been posted or tweeted by a friend.“
We are constantly bombarded with articles that warn us of the dangers of having a tarnished online presence and while this type of activity definitely may hinder a job seeker, it seems that the majority of respondents were more concerned with being regarded as social media savvy. 40% considered it important to be active on social media in case potential employers might seek them out online. 35%  admitted that their social media presence had assisted them in finding a job in the past, compared to just 2% who have been prevented from securing a job as a result of their online activity.
“œAlso interesting to note was that only 13% of individuals had modified their social media privacy settings in an effort to distance potential employers. It seems that ““ at least in the industries surveyed ““ it is more important to be active on social media than careful about what your outside-the-office pastimes reveal about you,“ laughs Schneider.
Unsurprisingly, Facebook (93%), Twitter (70%) and LinkedIn (51%) were shown to be the most popular social networks in South Africa. “œHowever, we are definitely seeing the rise of other exciting new platforms,“ says Schneider. “œIn particular, Instagram (25%) and Pinterest (15%) are gaining traction locally.“
Find out more about Hiring Bounty, an innovative recruitment platform, here. 
Take a look at the infographic below: