A couple of month ago we saw reports that Twitter wanted to experiment with different ways to introduce tweets in your local area to your timeline. Reportedly it would surface nearby tweets, wither in your Discovery tab or main timeline to make Twitter feel more personalized and show relative content.
None of those features have come to the fore yet, but now we learn that Twitter made the step into local discovery by acquiring Spindle. This app for iPhone alerts you of nearby events and deals based on your current location. Since being sold to Twitter, Spindle has been removed from the App Store.
Spindle informed their followers in a blog post and said:
We‘ve spent the past two and a half years building a product that helps you answer the question: “œWhat‘s happening nearby right now?“ Every time we‘ve experimented and looked beyond local discovery, we‘ve been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what‘s happening around you.
The Spindle team will be relocating and joining the Twitter team in San Francisco. As part of this change, we‘ll be sunsetting the Spindle service today to focus on these new and exciting opportunities.
To our users, friends, families, investors, advisors, and everyone else: thank you for your support. It‘s been an incredible journey and we couldn‘t have gotten here without you.
Twitter is starting to think much more creatively about how to use the vast amounts of data at hand. The amount of daily tweets keep increasing quickly, so there is ever more opportunity to personalize a user‘s experience of the platform.
Source: AllThingsD
