5rooms.com, a local online home and living store, is setting new standards in outdoor advertising. They recently launched their much anticipated eco graffiti campaign which is one of the first of its kind in South Africa and is expected not to be the last.
In twenty strategically selected locations throughout Cape Town, 5rooms.com has placed stencilled tags on the city streets via a wholly eco-conscious advertising medium, eco graffiti. Each custom-made tag has a unique voucher code that allows passers-by to gain a discount of their purchase when shopping at the online store.
Eco graffiti is, in effect, clean advertising that‘s created using a stencil placed onto dirty walls or pavements. A specialist, commercial cleaning machine is then used to clean over the stencil, which is then lifted to reveal a bright and sharp contrast between clean and dirty, illuminating a the message.
The brainchild of Artads, eco graffiti combines the creative talent of street artists with an innovative and eco-friendly medium of communication to create works of street art.
Artads director, Varnia Jacobs said, “œWe have combined our love for art and passion for advertising and marketing to offer a very niche medium for brands to speak to their customers“.
For more about 5rooms.com – its product offerings and background information, click here.
