There goes one of the last big independent agencies. We have just learned that HelloComputer has been acquired by DraftFCB.
In a recent post, MarkLives blog has revealed that DraftFCB has acquired the award winning digital agency HelloComputer. In an interview with HelloComputer MD David Moffatt, the post explains that the agency, who has previously been approached by an number of advertising networks, chose DraftFCB as a corporate parent primarily for its creative track record, business culture and client list that includes Vodacom, that both companies shared.
Its investment in its own digital agency Mesh Interactive demonstrates the company’s value for all things digital which also appealed greatly to HelloComputer.
The new acquisition will enable HelloComputer to provide its client base with a broader technology offering while still retaining its existing company identity and culture.
MD, David Moffatt announced in a tweet today:
Thrilled to announce that @HelloComputer is now part of the global @draftfcb group. Here's to our next chapter #HCDRAFTFCBDEAL
— David Moffatt (@davidmoffatt) July 5, 2012
More details to follow.
