What is Google Squared? The Next Step to Search 3.0

Google Squared is the latest product to come out of the Google labs. Supposedly threatened by Wolfram Alpha — some sort of a new search engine that parses information in their own databases and offer the exact answer to what is being asked (like “how many km from Jozy to Cape Town”), Google is trying to get to a whole new level with search. Maybe Search 3.0?
Announced at the Searchology summit yesterday, the new service will add an extra layer of semantic search to Google’s research efforts. That means that they’re going to try and gather as much unstructured information as possible about a subject, and then turn it into a nice, structured database, where everything is labeled, stamped and categorized. But to structure the whole web is something unimaginable. Well that’s what they want to do …
Google Squared is going to present you the search results as squares in an online spreadsheet. “So a search for Small Dogs returns results with names, description, size, weight, origin, etc., in columns and rows.”
Will they succeed? Probably! Meanwhile take a look at this amazing video that will show you what a search for “camera” or “rollercoasters” would look like on Google Squared.

[via TechCrunch]