Smaato raises $3.5M for Their Mobile Ad Platform

Located in California, Smaato the company that wants to be the Google Adsense of mobile phones has managed to raise $3.5 million in a Series A funding and will use the money to develop their Smaato Open Mobile Advertising (SOMA) platform. The product will be delivered to phones that run on JAVA, Symbian, Windows Mobile, and Palm‘s OS.

Soma - Smaato Open Mobile Application

The company managed to secure advertisers like Allianz, Toyota, Microsoft, Mercedes-Benz, Martini or Weekly in Touch to trial out their service.

“œSince founding the company we are experiencing a growing interest in targeted mobile advertising. With Smaato we are at the forefront for developing innovative advertising solutions to reach the mobile consumer. With the support of our international investors and our advisory board of experienced and globally connected individuals, we will continue to expand our reach within the industry on a global scale,“ stated Ragnar Kruse, the Co-Founder and CEO of Smaato.

I still think Google has an advantage, but if the company plays the cards right, this could turn out great for them. Meanwhile, they’re near the pool.