Naspers, the South African media giant, has offered to buy Polish IM service Gadu Gadu, for a total of about $155 million. Gadu is listed on the Polish stock exchange, and Naspers will launch a public offer to buy the shares.
Gadu Gadu is one of Poland‘s largest instant messaging companies, with 6 million unique users and a 43% share of the Polish market. It also has a social network mojageneracja, which has just under million uniques. Naspers already has a global presence, includin China, Russia, Thailand, the US, and others. Gadu Gadu is one of the many entrants for the instant messaging market. Should Naspers get this public tender offer, it will be adding to its global reach, especially in Europe, where it‘s somewhat less influential than some of the other countries it has a presence in.
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