The Afrikaans-focused e-hailing service Wanatu is currently undergoing a significant restructuring of its operating model, involving changes to driver compensation and a complete overhaul of its mobile application. Unlike major competitors such as Uber and Bolt, which utilize a traditional gig-economy model where earnings are tied to trip volume, Wanatu employs its drivers directly. This unique structure provides drivers with a guaranteed basic monthly salary, offering a level of financial security and reduced pressure that is uncommon in the industry.
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As part of its strategic evolution, the company has confirmed a transition to a new compensation model designed to encourage optimal performance. This change includes a reduction in the guaranteed base salary from R8,500 to R6,200 per month, supplemented by new incentives. Wanatu explained that the previous flat-rate system lacked a formal mechanism to reward high-quality service or address poor performance. The updated structure is intended to advance fairness and accountability, theoretically allowing high-performing drivers to earn more than they did under the previous flat-rate system.
While rumours of broad retrenchments have circulated, Wanatu denied these claims, clarifying that it is currently navigating a formal consultation process to adjust service contracts. This shift is largely driven by a new depot-based operating model that may not be logistically feasible for every driver. The company noted that while some drivers have been terminated for disciplinary reasons or contract transgressions, its total workforce has actually grown from 85 to approximately 100 drivers over the past year.
Wanatu’s core strategy relies on its relevance to a specific target market that values communicating with drivers in their native language. Despite early controversy surrounding its Afrikaans-speaking requirement, the service has seen impressive growth in its primary hubs of Pretoria and Centurion, as well as its airport transfer services at OR Tambo and Lanseria. As of mid-January 2026, registered users have surged to 116,401, nearly doubling the 62,662 users recorded in March 2025. To support this demand, the company is expanding its fleet and developing a more functional, user-friendly app based on direct customer feedback.
Demonstrating a commitment to structured operations, Wanatu was among the first e-hailing services to register with the Department of Transport. The company also recently secured a major court victory in Tshwane, where it successfully challenged the metro police to stop the impoundment of e-hailing vehicles. This ruling represents a significant win for the broader e-hailing industry in the region, ensuring that operators can continue to function while navigating the complexities of local licensing requirements.
