MultiChoice’s DStv is aggressively ramping up customer value through price cuts and promotions, coinciding with the recent acquisition of its parent company by French media giant Groupe Canal+.
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The initiatives include a significant discount on its entry-level hardware and a promotion that provides free access to higher-tier content.
DStv has implemented a major, though quietly executed, price reduction on its Model 10S HD Single View decoder. This reduction is part of its current promotional push:
| Item | Old Price (R) | New Price (R) | Saving (R) |
| Decoder Only (Excl. Installation) | R699 | R299 | R400 |
| Decoder with Installation | R1,299 | R699 | R600 |
This pricing will be available to customers until 31 December 2025. DStv framed the hardware discount as a way of “saying thank you for 30 amazing years.”
The decoder discount is running concurrently with the Thol-iUpsize promotion, which offers free temporary package upgrades to existing decoder customers:
- Access & Family customers are upgraded to the Compact package.
- Compact & Compact Plus customers are upgraded to the top-tier DStv Premium bouquet.
Customers on the highest tier, Premium, also receive a benefit: access to up to four concurrent streams until 31 December 2025. Streaming-only customers will also be offered additional rewards during the promotional period.
This Thol-iUpsize offer was announced immediately after DStv ran a successful Open Time promotion over the weekend of November 8 and 9, 2025, which gave all subscribers, including those on packages as low as R139 per month, temporary access to the R799-per-month Premium content.
The broadcaster has also relaunched its online store to make purchasing products and arranging home delivery easier for customers.
These value additions follow the completion of Groupe Canal+’s acquisition of DStv owner MultiChoice Group on September 22, 2025. Canal+ is promising a significant content injection for South African subscribers.
According to Canal+ Africa CEO David Mignot, MultiChoice customers can expect a massive influx of new content by combining the two companies’ catalogues.
- Global Content: Canal+ boasts the largest library of European content, including thousands of movies and series, and a vast collection of American content, totalling approximately 9,000 movies.
- Local Content: Mignot stated that the combined entity will provide roughly 10,000 hours of local content per year in 20 to 35 languages. This merges the 6,000 hours of local content MultiChoice produces annually with the 4,000 hours of African content Canal+ currently creates in up to 15 languages.
This partnership is projected to build a combined catalogue of over 100,000 to 150,000 hours in the next decade or two.
Canal+ has already begun introducing new content, with the addition of French Ligue 1 football matches to the SuperSport lineup in mid-October 2025, marking the first major content launch since the takeover.
