Wanatu e-hailing service shakes up the market in South Africa

A recently launched South African e-hailing platform, Wanatu, has captured attention with its unique policy of only employing drivers who can speak Afrikaans. However, the service offers more than just its distinct language requirement, promising enhanced safety, quality, and reliability.

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Wanatu officially debuted in Pretoria and Centurion in October 2024 after a comprehensive driver recruitment and training process. By early December, the platform had already attracted over 10,000 registrations, a number that surged to 30,000 by January 2025.

The name Wanatu is derived from the Afrikaans colloquialism “Waarnatoe,” meaning “Where to” in English. Like Uber and Bolt, it allows users to request rides through a mobile app but differentiates itself with a unique business model and premium features.

Unlike traditional e-hailing services, Wanatu owns its fleet of vehicles, which currently includes 50 branded Toyota Corolla Cross hybrids. Each vehicle is equipped with:

  • Dashcams and inward-facing cameras
  • GPS tracking
  • Two-way radios
  • Panic buttons linked to armed response services

Wanatu also operates a control room to monitor trips in real time, ensuring passenger safety and service quality.

Drivers at Wanatu are full-time employees, not independent contractors, and undergo a stringent vetting process, including criminal record checks. Each driver must complete a training program covering defensive driving, conflict management, and emergency procedures.

Most drivers have tertiary qualifications or significant professional experience but were retrenched in a tough job market. Drivers work assigned shifts, and passengers can request specific drivers, fostering loyalty and personalized service.

Wanatu primarily caters to vulnerable groups, with 35% of passengers being schoolchildren and many elderly users. Safety is a top priority, making the service appealing to these demographics. Despite its added safety measures and high standards, Wanatu’s pricing remains competitive, with upfront trip costs displayed before booking.

Wanatu has received positive reviews for its service quality, although users have reported app bugs and missing features. The app has a 3.6 rating on the Apple App Store and 3.8 on Google Play.

Currently operating only in Pretoria and Centurion, Wanatu plans to expand into additional areas, with details yet to be announced. While Afrikaans-speaking drivers are required, riders of any language are welcome, and the app supports English for account setup.

With its emphasis on safety, reliability, and premium service, Wanatu aims to set a new standard in South Africa’s e-hailing industry.