Google Cloud has announced a partnership with Mercedes-Benz to power the next-generation MBUX Virtual Assistant in the new CLA model. This collaboration leverages Google Cloud’s Automotive AI Agent, a cutting-edge AI platform designed to enhance the in-car experience.
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The new MBUX Virtual Assistant, built upon Google’s Gemini AI model and running on the Vertex AI platform, will offer significantly enhanced conversational capabilities. Users can expect more natural and intuitive interactions, with the assistant capable of understanding and responding to complex, multi-turn dialogues.
Key features include:
- Proactive Assistance: The assistant can anticipate user needs and provide relevant information, such as real-time traffic updates and personalized recommendations.
- Enhanced Conversational Abilities: The assistant can engage in more natural and human-like conversations, answering follow-up questions and providing more comprehensive responses.
- Integration with Google Maps: Seamless integration with Google Maps allows for real-time navigation, point-of-interest searches, and personalized recommendations based on user preferences.
This collaboration marks a significant step forward for in-car AI, demonstrating the potential for AI-powered assistants to revolutionize the driving experience. As Google CEO Sundar Pichai stated, “This is just the beginning of how agentic capabilities can transform the automotive industry.”