Netflix’s highly anticipated second season of the Korean drama “Squid Game” has broken viewing records, surpassing even the previous record-holder, “Wednesday.” According to Variety, the show amassed a staggering 68 million views within its first four days of release, solidifying its position as Netflix’s most successful TV show debut.
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The first season of “Squid Game” also achieved unprecedented success, captivating 142 million households worldwide as of October 2021. With the third and final season on the horizon, Netflix is poised to further solidify its position as a leader in global entertainment.
Beyond its critical acclaim and cultural impact, “Squid Game” has proven to be a significant revenue driver for Netflix. The streamer has capitalized on the show’s popularity through various avenues, including a less-deadly reality show spinoff, an immersive in-person pop-up experience, and a multiplayer mobile game.
While the show offers a poignant critique of capitalism, Netflix has effectively leveraged its popularity to generate substantial revenue streams.
