Canada’s Competition Bureau has filed a lawsuit against Google, alleging that the tech giant has abused its dominant position in the online advertising market. The regulator is seeking to force Google to divest two of its ad tech tools and pay a fine.
Read: Sony ULT Tower 10 Review: ULTimate audio impact
The Competition Bureau’s investigation found that Google has engaged in anti-competitive practices, such as giving preferential treatment to its own ad tech tools and imposing restrictive terms on advertisers and publishers. By doing so, Google has limited competition and harmed consumers.
Google has refuted these allegations, arguing that it faces intense competition in the ad tech market and that its tools benefit both advertisers and publishers. The company plans to defend itself in court.
This legal action comes as Google is already facing antitrust scrutiny in the United States. The US Department of Justice has also filed a lawsuit against Google, seeking to break up its ad tech business. A decision on this case is expected in the coming weeks.
The outcome of these legal battles could have significant implications for the future of digital advertising and the broader tech industry.
