The South African Broadcasting Corporation (SABC) has announced that its free SABC+ streaming platform gained 500,000 registered users in just over three months. This surge in users follows the platform’s revamp on 3 July, which included its launch on Apple TV and popular Android-based set-top boxes. The updated SABC+ now offers catch-up content, video on demand, and live streaming of SABC’s television channels and radio stations.
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The increase in registrations is attributed to “concerted marketing and communication efforts,” as well as live events like the 2024 Paris Olympic Games, the Afcon 2023/2024 tournament, the Miss South Africa pageant, and popular shows like B’Dazzled.
“We are steadily growing the platform and are committed to bringing more compelling content to our streaming audience,” said Themba Gwejela, SABC’s group executive for corporate affairs and marketing. He also expressed interest in building partnerships with clients and trade partners, noting SABC+ is proving to be a strong player in the broadcasting landscape.
In June, the SABC responded to TechCentral’s queries, revealing that SABC+ was on track to achieve five million unique monthly views. While exploring potential revenue streams, the broadcaster clarified that TV licence fees would not apply to SABC+ viewers, dismissing related speculation.
In August, the SABC announced plans to find a partner to help launch a direct-to-home satellite solution to compete with eMedia’s popular Openview platform. According to a tender bulletin on the SABC website, this pivot to satellite aims to counter audience and revenue losses expected from the proposed analogue switch-off, scheduled for 31 December 2024.
The broadcaster highlighted that the analogue switch-off project has been delayed due to challenges in registering indigent households and the slow procurement, manufacturing, and installation of necessary set-top boxes. “Millions of South Africans have been deprived of their right to access broadcast television,” the SABC said, adding that the delays have negatively impacted its audience and revenue in affected provinces.