CMF, the budget-conscious sub-brand of Nothing, has launched three new products: a smartphone, a smartwatch, and earbuds. All three prioritize affordability with both price and features kept accessible.
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Following the success of the Nothing Phone, CMF enters the smartphone arena with the CMF Phone 1. This phone embraces quirkiness with a focus on customization. The back cover is interchangeable, allowing users to swap designs and colours while also providing easy access for repairs or maintenance. An “accessory point” lets you attach optional extras like stands, lanyards, or card holders.
Under the hood, you’ll find a mid-range yet capable setup: a new MediaTek Dimensity 7300 5G processor, a large 6.67-inch Super AMOLED display with a smooth 120Hz refresh rate, and a respectable 50MP main camera sensor from Sony. Rounding out the package are a dependable 5,000mAh battery and 8GB of RAM. The best part? The CMF Phone 1 is incredibly affordable at just $200, with back covers and accessories arriving later in the month.
The CMF Watch Pro 2 ditches the squarish design of its predecessor for a more rounded look. It boasts an auto-brightness display, improved sleep tracking, and customizable watch faces. The feature set includes a 1.32-inch AMOLED display, built-in GPS, health tracking sensors, and an accelerometer and ambient light sensor. CMF promises 11 days of battery life, although heavy use can bring that down to 9 days. Similar to the phone, customization reigns supreme. Swappable watch bands provide variety, while interchangeable bezels allow you to personalize your style. All this functionality comes at a budget-friendly price of just $69.
The CMF Buds Pro 2 elevates the audio experience with active noise cancellation and spatial audio. The unique charging case features a control dial for playback adjustments. Battery life is decent, but using noise cancellation will reduce it significantly. No price was mentioned for the Buds Pro 2, but it’s safe to assume it will follow the budget-conscious theme set by the other two products.
