Netflix opening interactive Netflix House experiences

Netflix announced that Dallas, Texas, and King of Prussia, Pennsylvania, will host the inaugural locations of its Netflix House entertainment complex. The announcement, accompanied by an artist’s rendering of one of the venues, was posted Tuesday morning on the Netflix blog, Tudum. Both locations are set to open sometime next year.

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Netflix House marks the streaming giant’s first foray into brick-and-mortar retail. The Dallas and King of Prussia locations will feature dining, live events, and interactive sets and experiences based on some of Netflix’s most popular shows and movies.

This “experiential entertainment venue” will allow fans of shows like “Bridgerton,” “Money Heist,” “Stranger Things,” and “Squid Game” to immerse themselves in iconic scenes and settings. The announcement highlights experiences such as “waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set.” Guests can also try their luck in the Glass Bridge challenge from “Squid Game” — presumably without any fatal consequences.

No high-concept entertainment experience would be complete without a gift shop. Visitors can purchase special merchandise, such as a Hellfire Club T-shirt, a copy of “The Queen’s Gambit” board game, or an “I survived a rich guy’s game of death” coffee mug from “Squid Game.” And don’t forget to check out the clearance bin for items like a “Too Hot to Handle” oven mitt.

Netflix House aims to bring its streaming content to life, providing fans with unique and memorable experiences tied to their favourite shows and movies.