Apple is delving into personal robotics, exploring innovative avenues for potential future growth, according to insider sources. Engineers are developing a mobile robot capable of autonomously following users within their homes and an advanced tabletop device featuring robotic movement for enhanced interaction.
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Although these projects are in preliminary stages, Apple faces mounting pressure to diversify revenue streams following the cancellation of its electric vehicle project earlier this year. The company’s focus on robotics aligns with its strategic emphasis on consumer home integration and leveraging advancements in artificial intelligence.
The robotics endeavours are spearheaded by teams within Apple’s hardware engineering division and AI and machine-learning group, led by John Giannandrea. However, Apple has not committed to releasing these products, with development still in the early research phase.
Apple’s interest in robotics represents a strategic shift following setbacks in other areas such as automotive and mixed reality. The company’s pursuit of the “next big thing” reflects its ongoing commitment to innovation, although matching the unprecedented success of the iPhone remains challenging.
The tabletop robotics project initially garnered enthusiasm from senior Apple executives, envisioning a device capable of mirroring user movements during video calls and providing seamless interaction. However, concerns regarding consumer adoption and technical challenges, including weight distribution and product viability, have posed obstacles.
Apple’s exploration of home robotics is conducted at a secretive facility near its Cupertino campus, where the company tests future devices and initiatives. Despite challenges, Apple remains committed to exploring potential opportunities in the smart home market.
The company’s previous ventures, such as the neural engine developed for iPhones and Macs, have laid the groundwork for future initiatives, including advancements in AI and robotics. However, the path to success in the robotics space is fraught with challenges, requiring significant innovation and technological breakthroughs.
