Businesses now have the option to utilize Telegram as a communication platform for their customers, offering features tailored to enhance accessibility and engagement. By converting their accounts into business profiles, users gain access to various tools facilitating customer interaction. These include the ability to showcase operating hours and pinpoint their location on a map, providing customers with essential information at a glance.
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Moreover, businesses can personalize their start page and highlight products and services within empty chats, offering customers a preview before initiating contact. To streamline responses, Telegram Business accounts can create and save preset messages for quick replies, alongside crafting automated greeting and away messages.
While Telegram Bots offer an additional communication avenue, businesses must balance automation with human touch for effective customer service.
These features are complimentary for users with a Telegram Premium subscription, priced at $5 per month. Additionally, Telegram announced a revenue-sharing initiative for channel owners, offering them 50 percent of ad earnings from channels with a minimum of 1,000 subscribers.
Pavel Durov, Telegram’s founder, expressed confidence in the company’s financial stability, foreseeing profitability by the next year and hinting at potential plans for an initial public offering, as reported by The Financial Times. Telegram’s expansion into business services aligns with its strategic growth trajectory, positioning itself as a versatile platform catering to diverse user needs while fostering revenue generation opportunities for content creators and businesses alike.
