Discovery Vitality has formed a partnership with Checkers, integrating its HealthyFood benefit with Checkers’ Sixty60 delivery platform. Through this collaboration, Discovery Vitality members can earn cashback of up to 75% on their health food purchases from Checkers, both in-store and via the online delivery platform.
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Dinesh Govender, the CEO of Discovery Vitality, mentioned that the HealthyFood benefit has been in operation for nearly 15 years. However, until this partnership, discounts were only available through specific retailers like Woolworths and Dischem. The addition of Checkers as a partner expands the scope of the program, potentially leading to a more significant impact on members’ health.
Recognizing that Vitality members may have different preferences for in-store and online shopping, Discovery Vitality allows members to select their preferred partners for both settings. This flexibility aims to cater to the diverse needs of its members.
Neil Schreuder, Chief Strategy and Innovation Officer at Shoprite, the parent company of Checkers, believes that this partnership will encourage Checkers and Sixty60 customers to make healthier food choices. He highlighted the convenience of Sixty60, which enables consumers to access healthy food on-demand, thus facilitating a healthier lifestyle.
In addition to this partnership, Discovery also revealed other enhancements to its Vitality program. One notable addition is Vitality Fitness, described as a “first-of-its-kind platform” designed to help customers find and book exercise classes. The platform offers benefits such as the ability to book classes at more than 400 fitness facilities across South Africa, with 24 free visits per year, the option to instantly join Virgin Active or Planet Fitness gyms with discounted membership fees, pay-as-you-go gym access with three free visits, and a 20% discount at Africa Padel.
Dinesh Govender explained that the fitness sector can be complex and fragmented, making it challenging for individuals, whether beginners or enthusiasts, to navigate. Vitality Fitness aims to address this challenge by tailoring exercise options to individual needs and preferences.
