Twitter will finally start sharing ad revenue with its creators

Twitter creators who are eligible to earn money through ads on the platform will soon see their revenue arrive within the next 72 hours, months after Elon Musk initially announced the program. This revenue sharing initiative is exclusively available to users with a Twitter Blue subscription and is driven by ads placed in reply to tweets.

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Initial payouts range from a few thousand dollars to nearly $40,000 for accounts with a few million followers. Twitter has stated that it plans to expand eligibility to more creators later this month.

The exact criteria for determining payouts and the percentage of revenue retained by Twitter remains unclear. However, accounts must have generated at least 5 million impressions on tweets in the past three months to qualify. Conservative YouTuber Benny Johnson revealed he is eligible to earn nearly $10,000, while the account @Elon_alerts, which shares Musk’s Twitter activity, reported a payout of around $2,200. Musk confirmed that the payouts are cumulative, dating back to February when the program was initially announced.

These revenue sharing payouts come at a time when Twitter faces increasing competition in the microblogging space. Meta’s Threads app, which mimics Twitter’s features, gained 100 million users within days of its launch. Musk also recently announced limitations on the number of tweets users can read, citing concerns about data scraping and system manipulation. This presents an interesting strategy for a platform heavily reliant on advertising revenue. Additionally, Cloudflare data indicates a decline in Twitter’s traffic since January.

As Twitter rolls out its revenue sharing program, the platform faces both challenges and opportunities. While competition from Meta’s Threads app poses a threat, the initiative aims to incentivize popular creators to remain on Twitter and generate engaging content. The coming weeks will provide further insight into how the program evolves and its impact on Twitter’s position in the microblogging landscape.