YouTube is making a significant change to its video playback experience for users who employ ad blockers. The company has confirmed that it is conducting a global experiment, encouraging viewers with ad blockers enabled to either allow ads on YouTube or consider using YouTube Premium.
Read: YouTube is testing curbing ad blockers by disabling playback
In this week’s Tech Tuesday segment on Smile 90.4FM we discuss YouTube is doing to side-step ad-blockers and how it will affect viewers.
Listen down below.
