Intel announces massive chip rebrand – bye, i

As previous leaks stated, Intel’s rebrand of their consumer chips has been confirmed. Intel is rebranding its consumer CPU lineup with the launch of the new Core and Core Ultra processors, starting with the upcoming release of Meteor Lake. Disappearing is the familiar “i” from the previous generation Core i3, i5, i7, and i9; they will now be known as Intel Core or Intel Core Ultra 3/5/7/9.

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The starting point for this rebranding is the upcoming launch of the Meteor Lake chips, which will be Intel’s first processors to use a multi-tile design instead of a monolithic one. Manufactured on the new Intel 4 process node, these 14-generation CPUs represent a crucial milestone for Intel in terms of design, manufacturing, and architecture.

With the launch of Meteor Lake, Intel will introduce two SKUs for client CPUs: the mainstream Intel Core 3, Core 5, and Core 7 chips, and the “Premium” processors, expected to be higher-end models, named Core Ultra 5, Core Ultra 7, and Core Ultra 9.

While the rebranding aims to simplify Intel’s product portfolio, some changes have been met with mixed reactions. The decision to drop the “i” part of the processor branding, a symbol that has been synonymous with Intel since 2008, has garnered some resistance. Many people have become accustomed to referring to Intel chips as “i5” or “i7” for brevity, so transitioning to using the terms Core or Core Ultra may take some time.

Another notable change is the division of processors into mainstream and premium groups. The introduction of the “Ultra” moniker aims to make it easier for non-tech-savvy users to identify higher-performance models. However, not everyone may welcome this change.

Intel will no longer indicate the generation of a chip in the branding of its Core processors. This means that marketing materials will no longer feature terms like “Intel 14-gen Core Ultra 9 14900K.” However, the generation information will still be included in the processor number (e.g., 14xxx).

Intel also emphasized that its Intel Arc graphics cards are compatible with both Core and Core Ultra processors. While Nvidia remains the dominant force in the graphics card industry, Intel has managed to gain a 4% share, according to a recent report by Jon Peddie Research.

Finally, Intel is evolving its branding strategy by introducing the Intel Evo Edition platform brand for Evo-verified designs. Additionally, the company will introduce new labels, namely Intel vPro Enterprise and Intel vPro Essentials, for relevant commercial systems, targeting the business market.