Is Google’s dominance in Search over? That’s the question a lot of people have been asking over the last several months with the immense take-up and hype surrounding ChatGPT, OpenAI’s natural language processing AI. Now, Microsoft Bing, the search engine many jokingly only use once to download Chrome and hop onto Google Search, has now integrated ChatGPT to provide a better search experience.
Read: Google unveils its answer to ChatGPT, called Bard
Microsoft is the largest investor in OpenAI and is rushing to integrate ChatGPT into as many of its services as possible to take advantage of the public hype and excitement. The new release of Bing will feature a new next-generation large language model the company claims is “much more powerful” than ChatGPT and designed specifically to excel at search.
The new Bing will run on a new proprietary technology called the Prometheus Model, which Microsoft says uses ChatGPT to deliver more relevant results. Microsoft claims the model will also make using Bing safer and allow the company to update search results more quickly.
Bing will now offer a chat function and an expanded search bar that allows you to input up to a thousand characters.
In one demo Microsoft showed off during its event, Yusuf Mehdi, the company’s consumer chief marketing officer, asked Bing to compare the most influential Mexican artists and their best-known paintings. Bing displayed its response in a new side panel that featured annotations and weblinks. Later, Mehdi asked the search engine to compare three pet vacuums while listing the pros and cons of each model. Mehdi said Bing could also help with questions where there might not be a precise answer. That said, in instances where Bing doesn’t know the answer to a query, the search engine will still try to point you to useful information. Microsoft is also adding a button to allow users to share feedback on the search engine’s new functionality. “I think of this as Search with your own personal helper,” Mehdi said.