Google is starting to feel the pressure from the immense take-up and levels of engagement that OpenAI’s ChatGPT has received. The AI chatbot has taken the world by storm – the Natural Language Processing (NLP) artificial intelligence bot is able to provide users with information they’re looking for in an easy-to-understand format. Many have taken to it instead of Google for its simplicity and perceived accuracy. According to The New York Times, Google sees ChatGPT as a threat to its search business and has shifted plans to show off at least 20 AI-powered products and a chatbot for its search engine.
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The search giant’s plans have had to change very quickly over the past several weeks as ChatGPT retains its immense growth. Not only are people starting to go to ChatGPT for its search needs, Microsoft is also one of OpenAI’s main investors and is planning to integrate it into Bing, which could finally make it competitive with Google. Furthermore, Microsoft is planning to bring ChatGPT enhancements to its Office suite of apps.
Google CEO, Sundar Pichai, has declared a “code red” and accelerated its AI plans. Some of the AI-powered products will make its debut at Google I/O this year, expected to take place in May. Some of the AI products from Google include an image generation tool, an upgraded version of AI Test Kitchen, a TikTok-style green screen mode for YouTube and a tool that can generate videos to summarize other clips.
Pichai reportedly brought in Google founders Larry Page and Sergey Brin last month to meet with current leaders, review AI plans and offer input. The duo hasn’t had much day-to-day involvement with the company since 2019.
The CEO added that the company is preparing to unveil “some entirely new experiences for users, developers and businesses. We have a substantial opportunity in front of us with AI across our products and are prepared to approach it boldly and responsibly.”
