Takealot will host its first ever 24-hour marathon live shopping event on Black Friday this year, hosted on its Instagram page. It will run in parallel with the company’s infamous Blue Dot Sale, its online version of Black Friday, starting at 1 minute past midnight on 25 November 2022.
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“Not only can shoppers expect up to 50% off thousands of deals on Black Friday, but Takealot will go live on Instagram at midnight and continue on the hour, every hour for 15-minute live shopping sessions each time, offering shoppers even further discounts on Black Friday products,” the retailer said.
“Shoppers will need to act quickly, as these Black Friday coupons will be limited,” Takealot said. According to the company, the live event will be “fastest fingers first”, with the coupons being revealed in intervals during the event.
According to Takealot’s chief marketing officer, Julie-Anne Walsh, South Africa’s biggest online retailer wants to offer its users a taste of the growing online live shopping trend.
“We’ve never been afraid to trial new things for South African shoppers and continue to shift with international trends to ensure the local ecommerce market and online shopping landscape is on par with global markets,” said Walsh.
“This trend reflects how shoppers are becoming increasingly mobile-first and hungry for convenient, informative, faster, and more engaging online shopping,” she said.
“It helps bring the shopping experience to life, offering shoppers valuable information on products in real-time through Instagram Live, where shoppers can engage with the most knowledgeable people in the fields of makeup, fashion, tech and other exciting Black Friday shopping categories.”
There will then be a second live shopping event on the final day of the Blue Dot Sale on Tuesday 29 November, which is to be called Takealot day. Takealot day will showcase local businesses that sell their products on Takealot and products exclusive to Takealot.
