Meta prepares to launch an avatar store with digital clothing for sale

If you’re one of the three people worldwide who have plans to both use Meta’s system of 3D avatars and desire to dress them up in designer clothes, you’re in luck – the company has confirmed that it set to launch a digital clothing store.

The first brands for sale – which include the likes of Prada, Thom Browne, and Balenciaga – are among release waves which Meta CEO Mark Zuckerberg has promised will be supplemented shortly.

The idea – which perhaps isn’t too dissimilar from the notion of purchasing skins in an online game – will see Meta users across Facebook, Instagram, and Messenger become eligible to kit their avatars out as they prefer. Tellingly, the idea is part of the company’s metaverse aspirations and could soon find a home on other hardware platforms.

While Meta has made little secret of its aspirations to develop augmented reality glasses in addition to its Oculus range, its digital products could also be brought to life on the likes of a connected smartwatch range – one model of which Meta has been rumored to have canceled already.