DStv is ready to broadcast FIFA World Cup 2022 in 4K

According to MultiChoice CEO Calvo Mawela, the group is ready to 2022 FIFA World Cup in 4K ultra-high definition resolution. Making comments after the group’s financial results were published this past week, Mawela said the company has experienced “no challenges at all” in preparing for the 4K launch, and confirmed that the World Cup will be used as the launch event.

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“We are ready for the World Cup to be available in 4K,” he said. The 2022 World Cup kicks off on 21 November in Qatar, moved from its usual July slot due to the harsh desert summers, rather opting for the winter season in Qatar (that will still be uncomfortably hot for the players).

Barry Dubovsky, chief operating officer at MultiChoice Connected Video, said at the time that the broadcaster was aiming to launch 4K on both DStv and Showmax Pro – the premium Showmax tier that includes live sports from sister company SuperSport – in time for the World Cup. He said then that he couldn’t make any promises about meeting the deadline. However, Mawela’s latest comments suggest everything is on track.

It seems that the company is on track to deliver 4K, which wasn’t so clear when it was brought up in November last year, only 12 months out from the showcase. At the time, Dubovsky said:

“We want to make sure the quality of the streaming is sufficient, so that people don’t have a terrible experience and start complaining and move away. You have to get the basics right – that’s the ticket to play. Going forward, though, absolutely, we are seeing more and more content being accessed via smart TVs and on bigger screens, so we need to be where our customers are. With that in mind, 4K and 1080p, everything is absolutely on the agenda. 4K, heading into the World Cup… It’s not a promise, but we want to ensure we can get the experience as good as it possibly can be ahead of that flagship event.”