With impressive prize money and high-stakes tournaments driving a bigger and better esports spectacle, the Absa Gaming Festival launches today, with registrations now open. The banking institution has officially joined forces with rAge Expo, ACGL and Rush in the latest big business/gaming partnership which is set to raise the bar even more for gamers.
“In line with our efforts to get closer to our customers, colleagues and communities (including the gaming community), Absa is proud to be partnering with rAge Expo and ACGL to host the inaugural Absa Gaming Festival,” says Christine Wu, Managing Executive for Customer Value Management at Absa Retail and Business Bank. “The sponsorship underscores our commitment to embracing digital innovation and future-fit technologies while also ensuring that we find original ways to connect individuals to communities.”
The Absa Gaming Festival, running for seven weeks, will feature three online tournaments – Fortnite, Apex Legends and FIFA 22. The total cash prize pool is valued at R 60 000 with additional giveaways from Absa Rewards valued at over R50 000. In addition, there will also be a Best Playscompetition where gamers can submit their most memorable gaming moments and stand to win prizes.
Michael James, Project Director at rAge Expo says, “Having a brand like Absa take esports and gaming seriously is always good news for gamers and the overall positive growth of the industry. They’ve put up some decent prize money and partnered with the best in the business to bring the local gaming community something fun and exciting. We’re proud to be working with such a forward-thinking and adaptable company, and I can tell you this is just the beginning.”
Nick Holden, Co-Founder and Director at ACGL adds, “Get those wallets open and get ready to change your bank because Absa has arrived with the Absa Gaming Festival. Clearly, we’re excited about it and we can’t wait to be your esports hosts for the competition. We couldn’t be happier to partner with our gaming friends at rAge Expo – we’ve missed them so much and know you have too. As for Absa, all I can say is welcome to gaming and let’s get ready to unpause this session, as a new player has entered the arena!”
For more information, including the structure of the tournaments, and how to participate, check here.