Before the end of the year, you will be able to buy a Nokia Smart TV in South Africa, from South African company Ellies Electronics. These products will be manufactured by StreamView, a company that designs and manufactures official Nokia-branded smart TVs in the EMEA (Europe, Middle East and Africa) region.
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The new deal will see Ellies Electronics market and distribute the range of products in South Africa, Namibia, Botswana, Eswatini and Mozambique, with plans to expand into Zimbabwe, Lesotho, and Zambia. It also has plans to expand to other Southern African countries in years to come. StreamView also makes Nokia-branded set-top boxes and other streaming device, which will also make their way to our shores.
The agreement came into effect on 11 October and made Ellies StreamView’s exclusive sales partner in these countries. It is further stipulated in the agreement that Ellies’ exclusivity may be expanded and extended if they reach certain sales targets. Ellies Electronics CEO Shaun Prithivirajh said that “the company would use its extensive distribution network in South Africa to bring Nokia’s wide range of products to these markets.”
The Nokia Smart TVs range from Full HD to 4K resolution, while sizes range from 24-inches to 75-inches, offering prospective customers a wide variety in price. Ellies claim the TVs are ideal for gaming and streaming content, while still offering traditional connectivity options like satellite and cable reception. Nokia’s Smart TV boxes include the Nokia Media Streamer and Nokia Streaming Box 8000.
“The company’s Nokia Streaming Box is a set-top box that upgrades any TV to a Smart TV and brings the Android TV experience to the TV screen with minimal investment,” the company said. “The product is ideal for watching the latest blockbusters, series, documentaries and much more.”
StreamView Managing Director Peter Schmalfuss said the company’s mission was to develop smart products and services that are easily accessible.
“We endeavour to keep up with the latest cutting-edge technology with a focus on enhancing user experience, allowing us to provide durable products at competitive prices. The foundation of our growth is built on technology, quality, design and service,” he stated. “We build products that carry the Nokia legacy, and we bring this legacy into new product categories.”
