CNN International’s longest-running feature show, Inside Africa, is firmly heading into the new year with a new mission. Aimed at telling stories about up-to-the-minute trends, triumphant accomplishments, and innovative solutions from our continent’s brightest minds and boldest dreamers who are making a difference in all areas of modern-day life, Inside Africa is all set to be a breath of fresh air.
For those who aren’t aware, it’s been over 20 years since Inside Africa has captivated CNN’s global audience with stories that challenge assumptions and explore new experiences. The series creatively takes viewers on a journey through Africa’s hidden beauty and natural treasures. This is all while highlighting the achievements and potential of its people.
Set to hit our small screens (depending what size screen you have of course) from tomorrow (9 January 2021), the new Inside Africa will tell the story of today’s Africa with a focus on the future and the individuals, endeavors and innovations already shaping it. Broadcasted at every possible touchpoint, these stories will be told across TV, digital and social media platforms to help connect with and inspire audiences from all over the world.
Each week, Inside Africa will either deep-dive into a particular hot topic in a specific country, or take a broader look at a trend addressing a challenge or a need across the continent via a documentary-style approach. The first episode, airing on CNN International (channel 401 on DStv) will showcase the entrepreneurial spirit of Nigeria:
‘In this episode, viewers will meet the start-up stars who know that tech is central to improving our world and that innovation is the secret to success. Inside Africa will speak to some of Nigeria’s entrepreneurs who, having put in the hard work to build up their businesses, are now ready to take on the global stage. Further episodes in the pipeline will look at people making an impact in Africa’s e-sports scene, South Africa’s innovative agri-preneurs, and the up-cycling revolutionaries of Mauritius.‘
Continuing its support for the series and ushering it into a new era is Zenith Bank, a long-time sponsor and commercial partner for the programme.
“We are delighted to be entering a new chapter for one of our best-loved feature shows,” said Ellana Lee, Senior Vice President, CNN International. “Over the years we have captivated global audiences by telling stories that documented how we reached this moment in time for Africa. To truly reflect the dynamic Africa that is being built right now, the focus of Inside Africa will pivot to explore both the Africa of today and, more importantly, what it looks like tomorrow. I cannot wait to unveil this new show to the world as CNN tells the stories of the people shaping the continent’s future.
We’re sold and can’t wait to see the first episode tomorrow, hopefully the same applies to you too. It’s always great to see what other individuals are up to and when they use innovative ways with a sprinkle of technology included all aimed at helping our continent develop for the better then it’s a no brainer. It airs tomorrow at 7:30am on DStv’s channel 401.
