High octane and exciting are some of the words we can use to describe Formula 1 racing, a sport currently dominated by Lewis Hamilton. Throwing a technology mix into it is LG Electronics (LG) who have announced that the six-time World Champion of the sport has been signed to be the global ambassador for its LG SIGNATURE.
In case you are wondering, LG SIGNATURE is the company’s premium home solutions brand and Hamilton will initially star in a new campaign to communicate the brand’s philosophy which centers around, “Art Inspires Technology, Technology Completes Art.”
As part of the new campaign, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, as well as what motivates him to be the best in his field while bringing it back to how LG SIGNATURE embodies his overall lifestyle.
“LG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”
“Tireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Influential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We’re incredibly proud to have him on board.”
Described as ‘a man of many talents with an eye for detail and design, Hamilton is the epitome of skill, style and precision. Hamilton’s role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of the brand’s premium lifestyle solutions.’
As part of its offering, the LG SIGNATURE includes a diverse and growing lineup consisting of the new 88-inch 8K OLED TV’s, Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine and more.
It’s without a doubt an interesting partnership and an interesting move for both parties. For us tech and sport enthusiasts, it’s one we welcome and will look at with a keen eye to see how it unfolds. What are your initial thoughts on it? Let us know via our comments section below.
