EA SPORTS and LaLiga announce 10 year partnership renewal
EA SPORTS™ and LaLiga are continuing their existing partnership with the announcement of a whopping 10 year renewal. LaLiga recently announced and are actively deploying various technological processes in the remainder of live games in the current league season, a project which EA SPORTS was very much a big part of.
The long-term partnership ensures the continuation of unrivaled authenticity to EA SPORTS™ FIFA players for the next 10 years. As part of the agreement, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while at the same the two organizations continue to expand their efforts to create world-leading football entertainment, including growing fandom and esports participation through LaLiga’s official esports competition, eLaLiga Santander.
“Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFA every day,” said Javier Tebas, President of LaLiga. “We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”
Growing up while religiously playing the game, there’s no denying the impact and popularity of EA SPORTS’ FIFA game around the globe. It won’t come as a surprise then this is great news for all fans of the game as the partnership will help deliver the most authentic and comprehensive global football interactive experience in the world.
It’s also interesting to note that LaLiga is one of the most popular leagues selected in online play. The league has the biggest in-game fanbase across 70 nations worldwide. With outfits such as Atletico Madrid, Barcelona and Real Madrid, three of the most successful and popular teams LaLiga boasts, it shouldn’t come as a surprise that the league’s clubs were used in more than one billion matches in game play. This is one piece of news that makes the ultimate sense and ensures the continuation and successful partnership of two of our favorite things, sports and gaming.