Are film critics destroying a movie’s box office performance?

Having spent most of my writing time reviewing various TV series and movies, I have a tricky relationship with other fellow film critics which of course is ironic seeing as that I’m one myself. Taking that a step further, I have also wondered how much our opinions sway an individual’s choices when deciding whether or not to watch any movie title.

Personally, I have observed that many individuals do consider the opinions of film critics as gold. It goes with most things, individuals are more likely to look into various reviews on various products or service offering before committing and making a definitive decision on said product/item.

In the movieverse, the consequences can (unfortunately) determine the performance of any movie title. The more positive reviews there are, the better the movie will mostly perform at the box office however, the same can be said for the other side of the coin which can have dire consequences for said movie.

And so, we go back to the question the headline posed… are film critics destroying a movie’s box office performance? Despite always advocating (in my reviews) for individuals to make up their own mind about any title, I admit to also being guilty of considering respectable international critics opinions first before making a commitment to watch any movie or TV series for that matter.

One site I religiously follow is Rotten Tomatoes, a site that accumulates an aggregate score/rating on any given movie or TV show drawn from various top critics. A bit controversial yes but a site many others consider as the standard way of determining how good or bad any title is. Following various complaints from movie studios, the site has finally been taken to task in an interesting video breakdown from Rogue Rocket which made me sit up. An interesting analysis, check it out for yourself below:

After watching the above it became clear to me that there’s a lot wrong in how the site accumulates their scores. Now don’t get me wrong, this isn’t a ploy to bad mouth them and the work they do because despite my now altered views, I will still continually check out the site to gain the latest opinions on any given title, after all, despite its faults, Rotten Tomatoes, is still one of the best and reputable entertainment sites out there. Nothing is ever perfect anyway, not absolutely at least.

Generally, it’s without a doubt an intriguing debate that will go on for many years. As for us critics, well, we’ll always be there no matter what happens but with my now changed perception, I will now be looking to set up and write my reviews in a different way but still offering my opinion while also leaving some space to make up your own mind, if anything that will encourage more debate, which isn’t necessarily a bad thing.

So, are film critics destroying a movie’s box office performance? What do you think? Let us know in the comments below.

Image credit – @felixmooneeram