In a move to let customers know that a game comes from one of Sony’s in-house development teams, Sony has just announced its new PlayStation Studios brand. This will bring its own development teams under a single umbrella, which has been responsible for some massive exclusives like The Last of Us, Uncharted, God of War and Horizon: Zero Dawn.
Keen viewers will notice that the opening title sequence takes cues from the infamous Marvel Studios opening sequence. Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment, cops to similarities, claiming that as “huge Marvel fans,” they wanted to do something that united everything associated with PlayStation in their presentation.
“What we really wanted to do was create a way to bring the consumer into the world,” Lempel said, per gamesindustry.biz. “When they play our games that’s the nice robust piece that happens, and then you’re transported into an adventure with rich worlds, old characters, and really captivating stories. We’re all huge Marvel fans. One of our biggest games of all time has a Marvel character in it with Spider-Man. But this is really about doing something specific for our games and our industry.”
“Over the last few years, and even the last decade, the strength of the titles coming out from our studios has been stronger than ever,” Lempel said, per IGN. “We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
This new branding is Sony’s answer to Microsoft’s umbrella for its in-house studios, called Xbox Game Studios. The PlayStation Studios brand will launch alongside the release of the PlayStation 5, which is expected to come out in time for the Christmas shopping season this year.