Samsung’s Sero TV can rotate for Instagram, TikTok content

Up until now, most vertical content has primarily lived on the portrait-side of our smart devices – finding popular homes with the likes of Instagram, Facebook, and TikTok. However, vertical media doesn’t translate well to horizontal (usually, desktop) displays or televisions – leading to cropping or a nasty banding box.

That limitation might soon be a thing of the past, however, thanks to a new product Samsung aims to introduce in the form of the Sero TV. While the device is itself your conventional 4K television set, the Sero has a unique skill; it has a built-in motor that can be used to transition between vertical and horizontal layouts, meaning that users can watch a wide (get it?) array of content.

The Sero comes armed with a few nice touches in this regard; by simply tapping their Samsung Galaxy smartphones on the Sero’s surface, the TV will automatically rotate and begin casting media from whatever happens to be playing on the smartphone in question – resembling a painfully simple way to cast content from the likes of Instagram.

AirPlay 2 is included, but iPhone users will need to manually share their screens and rotate the display from a provided remote. In terms of other interesting tidbits, the Sero also has an integrated, non-removable stand that includes a 4.1-channel 60-watt speaker system, making it perfect for media playback.

The Sero has up until now largely been touted in South Korea, though Samsung now plans to issue the display in the United States. Whether a worldwide rollout will occur remains to be seen.

What are your thoughts? Would you want a TV through which you can easily view vertical content from your favourite social media platforms? Would you actively use it with new social media networks, such as TikTok? Let us know your opinion in the comments below!