When Netflix got its first award nominations for House of Cards it was seen as a landmark moment. For the first time a production from a studio outside of mainstream television was honoured for creating great content. Hulu’s The Handmaid’s Tale was another breakthrough production for streaming, and now Apple TV+ joins the stable only weeks after launching.
The Hollywood Foreign Press has announced the 202 Golden Globes nominees, and for the first time streaming services are the dominant force in several categories. Netflix received 17 nominations for TV productions as well as several for its films. Marriage Story received six nods, The Irishman received five, and The Two Popes received four nominations.
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In the best picture and best supporting actor categories, Netflix received the majority of the nominations, with three out of the five nominations in both categories.
The flagship show launched with Apple’s TV+ service, The Morning Show, scored Apple’s first nominations right off the bat. While the content stable on TV+ might be a little lacking at the moment, the nomination is a great boon for the fledgling service. The big investment to get Jennifer Aniston, Reese Witherspoon and Steve Carrell on board may have paid off among critics, but it still remains to be seen if it pulls enough subscribers.
Other streaming services like Hulu and Amazon Prime also received nominations for titles like Fleabag, Marvellous Mrs. Maisel and Catch-22.
One thing is for sure – the content landscape is changing significantly. With a myriad of different streaming services available and launching in different markets around the world, we are on our way to streaming world where we have to subscribe to several services in order to get all the content we want to watch. Technology has made it simpler to get the content what we want, but business will inevitably win over and bring us the same model of old school cable companies, it seems.
